Building Better B2B Buyer Personas

Why Are Buyer Personas Important?

Establishing buyer personas for your business help you segment your audience and create stronger marketing campaigns. But how do you start researching and creating these personas from scratch?

 Buyer Persona Template

Our free, customizable buyer persona template will let you easily organize your research to create your very own buyer personas.

With this template you can learn best practices for persona research and create beautiful, well-formatted buyer personas that you can share with your entire company. 

This offer includes tips and tricks for:

• Asking the right questions during your persona interviews and surveys
• Formatting your persona research in a compelling way
• Presenting your new, finalized buyer personas to your company
• Using your buyer personas for segmentation, content mapping, and lead nurturing